MKT 544 WEEK 3 Effective Message Strategy Reflection

MKT 544 WEEK 3 Effective Message Strategy Reflection

 

 

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MKT 544 WEEK 3 Effective Message Strategy Reflection

MKT 544 WEEK 3 Effective Message Strategy Reflection

MKT 544 WEEK 3 Effective Message Strategy Reflection

Review the following two commercials by doing a Google search:

  • Mastercard Paypass Elephant Commercial”
  • “Dove Experiment Aims to Change the Way You See Yourself: Dove Real Beauty Sketches, You Are More Beautiful Than You Think”

 Write a 525-word reflection on the commercials that answers the following questions:

  • What is the team’s interpretation and opinion of the message that is being communicated in both of these commercials?
  • What kind of messaging strategy is being used? (e.g., is it affective, emotional, does it have a unique selling proposition, is it generic?)
  • What kind of advertising appeal does it have?

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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MKT 544 WEEK 3 Effective Message Strategy Reflection

 

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